Do disgusting and fearful anti-smoking advertisements increase or decrease support for tobacco control policies?

2.50
Hdl Handle:
http://hdl.handle.net/10143/315553
Title:
Do disgusting and fearful anti-smoking advertisements increase or decrease support for tobacco control policies?
Authors:
Halkjelsvik, Torleif
Citation:
International Journal of Drug Policy 2014

Full metadata record

DC FieldValue Language
dc.contributor.authorHalkjelsvik, Torleifen_GB
dc.date.accessioned2014-04-09T11:06:48Z-
dc.date.available2014-04-09T11:06:48Z-
dc.date.issued2014-02-11-
dc.identifier.citationInternational Journal of Drug Policy 2014en_GB
dc.identifier.issn1873-4758-
dc.identifier.pmid24630079-
dc.identifier.doi10.1016/j.drugpo.2014.01.021-
dc.identifier.urihttp://hdl.handle.net/10143/315553-
dc.description.abstractFrightening messages and disgusting pictures are commonly used in anti-smoking media campaigns. How does watching these campaigns affect people's attitudes towards tobacco control policies?en_GB
dc.description.abstractNon-smokers (n=464) and smokers (n=139) recruited through the online labour market Amazon Mechanical Turk watched anti-smoking videos with one of the three types of emotional content (random allocation): fear plus disgust, fear only (i.e., only moderate levels of disgust), or a control condition. Differences between the three conditions on a Tobacco Policy Support Index were tested after advertisement exposure. Potential mediation through ratings of negative emotions was determined with bootstrap tests of indirect effects.en_GB
dc.description.abstractFor non-smokers, videos that induced fear or fear in combination with disgust were associated with higher support for tobacco control policies than the control condition. The effect seemed to be mediated through ratings of fearfulness. Those who perceived the videos as fearful reported higher levels of support. For smokers, there was no overall effect of the videos.en_GB
dc.description.abstractThe data suggest that anti-smoking advertisements with strong negative emotional content can produce more support for tobacco control policies among non-smokers.en_GB
dc.languageENG-
dc.language.isoenen
dc.publisherElsevieren_GB
dc.rightsArchived with thanks to The International journal on drug policyen_GB
dc.titleDo disgusting and fearful anti-smoking advertisements increase or decrease support for tobacco control policies?en
dc.typeJournal articleen
dc.typepeer revieweden
dc.contributor.departmentNorwegian Institute for Alcohol and Drug Researchen_GB
dc.identifier.journalThe International journal on drug policyen_GB
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