Perceptions of plain and branded cigarette packaging among Norwegian youth and adults: a focus group study.

2.50
Hdl Handle:
http://hdl.handle.net/10143/302277
Title:
Perceptions of plain and branded cigarette packaging among Norwegian youth and adults: a focus group study.
Authors:
Scheffels, Janne; Sæbø, Gunnar
Citation:
Perceptions of plain and branded cigarette packaging among Norwegian youth and adults: a focus group study. 2013, 15 (2):450-6 Nicotine Tob. Res.

Full metadata record

DC FieldValue Language
dc.contributor.authorScheffels, Janneen_GB
dc.contributor.authorSæbø, Gunnaren_GB
dc.date.accessioned2013-09-25T15:19:05Z-
dc.date.available2013-09-25T15:19:05Z-
dc.date.issued2013-02-
dc.identifier.citationPerceptions of plain and branded cigarette packaging among Norwegian youth and adults: a focus group study. 2013, 15 (2):450-6 Nicotine Tob. Res.en_GB
dc.identifier.issn1469-994X-
dc.identifier.pmid22949580-
dc.identifier.doi10.1093/ntr/nts153-
dc.identifier.urihttp://hdl.handle.net/10143/302277-
dc.description.abstractIn Norway, packaging is one of the few remaining ways for tobacco companies to promote their products. Plain packaging of tobacco products could be a means to limit this promotion.en_GB
dc.description.abstractEleven focus group interviews with daily, occasional, and former smokers and nonsmokers (N = 69) aged 16-50 were undertaken to explore perceptions of different cigarette brands, the role of package design in communicating brand images, and how participants perceived cigarette packages when important design elements such as colors, symbols, logos, and branded fonts were removed.en_GB
dc.description.abstractDistinct images of brands and user identities associated with these were narrated. Elements of the package design such as colors, images, and fonts were described as configuring brand images. Compared with current, completely branded cigarette packages, packages that displayed progressively fewer branding design elements were perceived increasingly unfavorably and as detracting from the images that packages otherwise communicate.en_GB
dc.description.abstractThe findings indicate that packaging is vital to consumer identification with and differentiation between cigarette brands and that a policy of plain packaging could be useful in reducing the impact of packaging in promotion of tobacco products.en_GB
dc.language.isoenen
dc.rightsArchived with thanks to Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobaccoen_GB
dc.subject.meshAdolescenten_GB
dc.subject.meshAdulten_GB
dc.subject.meshCommerceen_GB
dc.subject.meshFocus Groupsen_GB
dc.subject.meshHumansen_GB
dc.subject.meshMiddle Ageden_GB
dc.subject.meshNorwayen_GB
dc.subject.meshTobaccoen_GB
dc.subject.meshYoung Adulten_GB
dc.titlePerceptions of plain and branded cigarette packaging among Norwegian youth and adults: a focus group study.en
dc.typeJournal articleen
dc.typepeer revieweden
dc.contributor.departmentNorwegian Institute for Alcohol and Drug Research (SIRUS), Oslo, Norway. js@sirus.noen_GB
dc.identifier.journalNicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobaccoen_GB
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