Fear appeals in advanced tobacco control environments: the impact of a National Mass Media Campaign in Norway.

2.50
Hdl Handle:
http://hdl.handle.net/10143/301452
Title:
Fear appeals in advanced tobacco control environments: the impact of a National Mass Media Campaign in Norway.
Authors:
Halkjelsvik, Torleif; Lund, Karl Erik; Kraft, Pål; Rise, Jostein
Citation:
Fear appeals in advanced tobacco control environments: the impact of a National Mass Media Campaign in Norway. 2013: Health Educ Res

Full metadata record

DC FieldValue Language
dc.contributor.authorHalkjelsvik, Torleifen_GB
dc.contributor.authorLund, Karl Eriken_GB
dc.contributor.authorKraft, Pålen_GB
dc.contributor.authorRise, Josteinen_GB
dc.date.accessioned2013-09-11T11:43:47Z-
dc.date.available2013-09-11T11:43:47Z-
dc.date.issued2013-06-13-
dc.identifier.citationFear appeals in advanced tobacco control environments: the impact of a National Mass Media Campaign in Norway. 2013: Health Educ Resen_GB
dc.identifier.issn1465-3648-
dc.identifier.pmid23766451-
dc.identifier.doi10.1093/her/cyt064-
dc.identifier.urihttp://hdl.handle.net/10143/301452-
dc.description.abstractNorway has one of the most comprehensive infrastructures for tobacco control in the world and has launched several media campaigns recent years. Can yet another anti-smoking campaign, using fear appeal messages, have an immediate impact on smoking behavior, motivation to quit and health beliefs? A sample of smokers (N = 2543) completed a survey before and after a 7-week national media campaign. Individual exposure to campaign (unaided recall) was used as predictor of change. We observed no statistically significant effect on smoking status but tendencies were in the expected direction for daily smokers (P = 0.09). There were no effects on number of cigarettes per day, likelihood to quit or reduce smoking. Small but statistically significant effects were found on motivation to quit (P < 0.01, ηp(2) = 0.004) and perceived seriousness of health hazards (P < 0.05, ηp(2) = 0.002). In addition, there was an increase in interpersonal discussions about health and smoking for those exposed to the campaign (P < 0.01, ηp(2) = 0.008). We conclude that there are very small effects of a relatively short and intense mass media campaign on a population of smokers already exposed to one of the most comprehensive tobacco control programs in the world.en_GB
dc.languageENG-
dc.rightsArchived with thanks to Health education researchen_GB
dc.subject.meshTobaccoen_GB
dc.subject.meshSmokingen_GB
dc.subject.meshMass Mediaen_GB
dc.subject.meshHarm Reductionen_GB
dc.subject.meshHealth promotionen_GB
dc.subject.meshEvaluation Studiesen_GB
dc.titleFear appeals in advanced tobacco control environments: the impact of a National Mass Media Campaign in Norway.-
dc.typeJournal articleen
dc.typepeer revieweden
dc.contributor.departmentNorwegian Institute for Alcohol and Drug Research, PB 565 Sentrum, 0105 Oslo, Norway.en_GB
dc.identifier.journalHealth education researchen_GB
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